Google's continuous quest for improving search quality often leads to algorithm updates that can significantly impact the SEO landscape. The latest update is no different, sparking discussions and analyses across the digital marketing community.

Here at Panoply we love AI and everything its done to help ease some of the more time-consuming manual tasks in SEO (Search Engine Optimisation) but how will it continue to help us and increase work flow and productivity?

While web developers are crucial for building functional, aesthetically pleasing websites, relying solely on them for your Search Engine Optimisation (SEO) strategies may not always be the best approach.

The integration of advanced AI models like ChatGPT with versatile applications such as Google Sheets represents a leap forward in boosting productivity and garnering deeper insights.